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Building and Maintaining Engaged Email Lists

Digital marketers live in a world of complex and ever-evolving challenges. One of the most important, and oftentimes most confounding, is how to effectively build and maintain healthy email marketing lists.

People are on the go, and your emails should be built for the go too!

In 2016, the importance of building mobile responsive emails continues to steadily grow. Industry experts vary in opinion on what percentages of contacts open emails on their mobile devices. Some experts will say the overall number is around 40%, while others say it is as high as 60%. 

Data hygiene is just as important as personal hygiene!

Do I have your attention? I know it sounds crazy, but think about it!

If you do not keep up with personal hygiene, would someone want to be in your proximity? And will people want to do business with you if they can barely stand the stench of your outdated practices? 

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